Made in Europe

from innovative ingredients

Free Shipping

for orders over $70

Clinically studied ingredients

Complimentary gifts

with every purchase

Made in Europe

from innovative ingredients

Free Shipping

for orders over $70

Clinically studied ingredients

Complimentary gifts

with every purchase

Where Champions Are Made

With over 2,382 championship titles, Superior Care Pet is the choice of top-performing pets worldwide. Fuel your pet's potential with the same nutrition trusted by champions across the globe.

Why Superior Care is better

Tear Stain Reduction

Designed for dogs of any coat color, our formula helps reduce tear stains, keeping your pet’s coat clean and bright.

Skin and Coat Health

With Omega-3 and Omega-6, our foods nourish your pet’s skin and coat, reducing shedding and promoting a shiny, healthy appearance.

Advanced Digestibility

MicroZeoGen aids in digestion and detoxification, helping your pet absorb maximum nutrients from every meal.

Hypoallergenic and Grain-Free

Our grain-free, allergen-free formulas are perfect for sensitive pets, helping reduce digestive issues and allergies.

Made in Europe

from innovative ingredients

Free Shipping

for orders over $70

Clinically studied ingredients

Complimentary gifts

with every purchase

Made in Europe

from innovative ingredients

Free Shipping

for orders over $70

Clinically studied ingredients

Complimentary gifts

with every purchase

Pet Glow-Ups: Before & After

Purchased White Dog Dry Food

After switching to Nature’s Protection Superior Care White Fish Formula, my puppy’s tear stains have nearly disappeared! 😱 It’s been just a few months, and the difference is incredible. Her eyes are so much cleaner, and her coat is brighter than ever. I’m so glad I found this food!

Dora O.

Verified review

Purchased White Dogs Junior Formula

My 8-month-old puppy had mild tear stains. After learning about the Healthy Pet Formula approach and Clear Eyes Solution, I decided to give it a try - and I’m so glad I did! We switched to Nature’s Protection Superior Care White Dogs Junior Formula with White Fish, and after just 2 months, I can see amazing results!

Anna V.

Verified review

Purchased Tauro Pro Line

Happy is happy again!It took several months, but with the help of Deep Clean Shampoo, Fur Growth Shampoo, Fur Growth Conditioner and Elixir No. 4, we successfully stopped the alopecia, and now he looks beautiful once more 🥰 Thank you!

Lucy K.

Verified review

Purchased White Dog Dry Food

I wanted to say thank you for your help☺️ After already 6 months, we have a good result. We are very satisfied with the quality.

Benjamin A.

Verified review

Purchased Red Cats dry food

I’m so impressed with Red Cats Grain Free Herring formula! It completely fixed the tear stains my cat used to have. After switching to this food, I noticed a huge difference—her eyes stay so much cleaner now, and her coat is shinier. I love that it’s grain-free and full of healthy ingredients!

Anna V.

Verified review

Purchased White Dog Dry Food

Lyla had really bad tear stains, and she was a picky eater who never liked dry food. After switching her exclusively to white fish for all breeds, we’ve seen such a big improvement! Lyla actually loves the food now, and her eyes look so much better. Super happy! 🤩.

Jonathan P.

Verified review

What Our Customers Are Saying

Nina K.

Philadelphia, PA

My dog has always struggled with skin issues like rashes and alopecia. After using Superior Care skin care products, her coat is not only fuller but also shiny and healthy. The rashes have significantly reduced, and her overall mood has improved. Thank you, Superior Care, for giving my pup her glow back!

Product: Skin & Coat Care

Mike D.

Austin, TX

“I noticed that even after consistent cleaning, my Maltipoo’s tear stains kept coming back. After incorporating Natures Protection's products into her diet, the tear stains gradually disappeared, and she hasn’t had any reoccurrence. It’s such a relief! Thank you Superior Care.”

Product: White Dogs Dry Food

Yasmin T.

Los Angeles, CA

“'ve tried so many products to help with my Maltese's persistent brown tear stains, and nothing worked until I found Nature Protection White Dog Dry Food. Within just a few weeks, I noticed a huge improvement! Her eyes are clearer, and the staining has almost disappeared. Highly recommend it for pet owners dealing with tear stains.”

Product: White Dogs Dry Food

Raymond L.

Los Angeles, CA

I’ve noticed a complete shift in my dog’s energy and appearance since we started using White Dog dry food with fish. His tear stains are fading, and his coat is smoother and glossier. Even his vet was impressed at our last visit! This product truly delivers on its promises.

Product: White Dogs Dry Food for Junior

Danielle B.

Virginia, VA

My dog’s coat had lost its rich color and looked almost faded. Red Coat specialized food has done wonders. In just a few months, the original pigmentation came back, and she’s now back to her beautiful, vibrant coat. I’m beyond pleased with these results.

Product: Red Dogs Dry Food

Andrew G.

Philadelphia, PA

My Yorkshire Terrier’s tear stains were a constant source of frustration. Nature's Protection Superior Care has been amazing at clearing up those unsightly marks. After just a month, her eyes look brighter, and the area around them is stain-free. I am so happy with the results!

Product: White Dogs Dry Food

Frequently asked questions

What are the ingredients in dog food, and are they high-quality?

Nature's Protection Superior Care dog food contains high-quality hypoallergenic protein sources like white fish, salmon, lamb, and insects, as well as other beneficial ingredients such as Microzeogen and natural antioxidants. The exact list of ingredients can be found on each product's page.

Is Nature's Protection Superior Care dog food suitable for dogs of all ages and breeds?

Yes, Nature's Protection Superior Care dog food is suitable for dogs of all ages and breeds. We offer different products for puppies, juniors, and adults, and formulas for different coat colors to provide balanced nutrition for a wide range of dogs.

Does Nature's Protection Superior Care offers unique formulas for dogs with specific health needs, such as joint or skin problems?

Nature's Protection Superior Care doesn't offer specialized formulas for dogs with specific health needs, but they provide a balanced diet suitable for all dogs. They also offer supplemental treats for joint and bone health, and dental health. It's important to consult with your veterinarian for specialized dietary recommendations for your dog's health needs.

How does Superior Care Pet dog food compare to other premium dog food brands in terms of price and quality?

Nature's Protection Superior Care is an ultra-premium quality dog food made with high-quality ingredients for balanced nutrition. While it may be slightly more expensive than other premium dog food brands, many dog owners believe that the quality and nutritional benefits justify the cost.